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Is Innovative Digital Platform Revolutionising the Life Insurance Purchase Process?

In an era when digital technology is redefining what convenience, accessibility and efficiency mean in the life insurance sector, one startup stands out: Plum Life. Headquartered in Berkeley Heights, New Jersey, the United States, this innovative company has leveraged fintech to revolutionize the way life insurance is bought and sold.

Capitalising on the capacity for digital transformation to improve the life insurance purchase process, Plum Life’s top priority is creating an optimal experience where the trust of working with an advisor and the ease of purchasing online coexist. Their novel concept involves an agent-only digital platform designed to streamline the entire process, from quoting to application and issuance.

Key Takeaways:

  • Plum Life is a US-based startup that aims to revolutionize the life insurance buying process.
  • The company uses a digital platform to bring together the best aspects of working with an advisor and making an online purchase.
  • Known for its innovation and excellence in service, the startup has positioned itself as a trendsetter in the life insurance industry.

Plum Life distinguishes itself through its singular focus on combining the capabilities of a cutting-edge technology company with the personal attention and service an advisor can provide. The resultant digital experience is aimed directly at life insurance agents and advisors. By digitizing a traditionally complicated process, Plum Life eliminates unnecessary obstacles, thereby increasing efficiency and cutting costs associated with manual filing and documentation.

Furthermore, the company’s commitment to ensuring a highly satisfactory user experience sets it apart. Just as importantly, it prioritizes creating a supportive, seamless environment for professionals in the insurance sector. Plum Life empowers agents and advisors with a potent combination of innovative technology and superior customer service.

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Looking towards the future, Plum Life is perfectly placed to continue to disrupt the life insurance industry. Its unique approach not only overcomes the challenges of the traditional life insurance sales process, but also aligns with the growing trend towards digitalization. This positions Plum Life to take full advantage of the evolving landscape in the financial services industry.

Given the potential for technology to transform the life insurance industry even further, Plum Life surely holds the key to the revolution. Stay connected with Plum Life on LinkedIn and learn more about their mission and services on their website.


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