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How is FinTech Innovating Personal Finance through Custom-branded Credit Tools?

Every day, the fintech sector is redefining and reshaping the world of finance. Through cutting-edge technologies, fintech startups are giving consumers more control over their finances, greater access to financial services, and innovative ways to manage their money. One such startup is Array, a New York-based fintech company revolutionizing personal finance through custom-branded credit and identity tools.

Founded by Martin Toha and Phillip Zedalis in 2020, Array has rapidly grown into a financial innovation platform, serving millions of active users in different market segments. Their clients range from digital brands to financial institutions, and fintech startups, all working to provide their customers with modern, easy-to-use financial tools. By focusing on digital engagement and financial literacy, Array is driving significant revenue growth for its clients.

Key Takeaways:

  • Array is reshaping the world of personal finance with their innovative technology.
  • They deliver embeddable, custom-branded credit and identity tools for FinTech companies.
  • The company already serves millions of active users across multiple market segments.
  • Array’s tools enable businesses to increase their digital engagement and boost financial literacy among consumers.
  • Founders Martin Toha and Phillip Zedalis continue to lead the company towards success.

One of the key differentiators of Array is their ability to quickly and effectively get consumer products and features to the market. With Array’s tools, financial institutions and fintech companies no longer have to go through the time-consuming, complex process of developing credit-related products and features in-house. Instead, they can utilize Array’s ready-made, customizable tools that can be easily embedded in their own platforms.

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Furthermore, Array is not just focused on creating effective financial tools; they’re equally devoted to boosting customers’ financial literacy. By empowering users with the right information and tools, they’re enabling them to make more informed financial decisions, thus driving the global push towards financial inclusivity.

Looking ahead, Array holds a promising future. With their relentlessly innovative approach, they are well-positioned to continue their growth trajectory. In a world where the line between finance and technology is continuously blurring, Array’s unique value proposition could not be more relevant.

Array’s vision for growth is also supported by its investors, who include Battery Ventures, General Catalyst, and Nyca Partners. As the fintech industry continues to grow, companies like Array will remain at the forefront of transforming personal finance. To stay updated on Array’s journey, follow them on their Twitter, LinkedIn or visit their official website.


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