As the crypto market continues to evolve, a new survey by KuCoin, the global cryptocurrency exchange, reveals that women are playing an increasingly important role in shaping the industry’s future. The survey, which polled 577 crypto investors, including 217 females, provides valuable insights into the mindset of female investors, their preferences, and attitudes toward crypto.
Women Prefer Long-Term Crypto Investments and Are Crypto HODLers
According to the survey, women tend to be more conservative and cautious when investing in crypto, with 52% of female crypto investors saying they hold onto their crypto assets for the long term, compared to 38% of male investors. Furthermore, 44% of women investors see crypto as a great source of passive income for wealth accumulation, while only 36% of men could say the same. These findings suggest that women investors tend to have a long-term mindset when it comes to investing, which could contribute to the stability of the market.
Women Interested in AI-Related Crypto Projects
Apart from Web3 and DeFi, AI is one of the hottest themes in crypto investment going forward, and KuCoin’s survey reveals that 38% of female crypto investors are interested in AI-related tokens. This interest in AI suggests that women are keen to explore cutting-edge technologies and diversify their crypto portfolios beyond traditional investments.
DYOR and Self-Motivation are Key to Women’s Crypto Investment Success
The survey also found that women tend to make crypto investment decisions based on their own research, with 58% saying they make investment decisions by doing their own research. When it comes to motivation, 49% of female crypto investors are self-motivated to start their crypto journey, while only 24% are influenced by social media trends, and 19% by conversations with friends and family.
Women Support More Job Opportunities and Storytelling for Women in Crypto
As the crypto industry continues to grow, more job opportunities and storytelling for women in crypto are needed to create a more inclusive space for women. According to the survey, 40% of female crypto investors think that recruiting more women to work in the crypto industry, and 37% think that telling more stories about women in crypto can help the industry become more women-friendly. These initiatives are relatively neglected by men, which respectively 30% and 32% think in the same way.
Conclusion
KuCoin’s Women’s Day Survey Report 2023 provides valuable insights into the mindset of female investors, their preferences, and attitudes toward crypto. The survey reveals that women prefer long-term crypto investments, are interested in AI-related crypto projects, and are self-motivated to make investment decisions based on their own research. More job opportunities and storytelling for women in crypto are needed to create a more inclusive space for women in the industry.
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