InvestCloud, a global leader in digital transformation for the financial industry with over $6 trillion in assets, has announced partnerships with leading asset managers, AssetCo and Westwood Group, to innovate the digital distribution of financial products and strategies. This will enable AssetCo and Westwood to tap into new markets through the InvestCloud platform’s global reach.
The partnership will allow the investment strategies and financial products of AssetCo and Westwood to be distributed digitally via the InvestCloud Financial Supermarket (FSM) to financial advisors throughout the United States, with plans to expand globally. The technology will also provide both AssetCo and Westwood with data analytic capabilities to understand which products and content are resonating with specific segments.
InvestCloud’s Financial Supermarket (FSM) will enable advisors to search for and select the best products for their clients, using industry-leading digital search capabilities and access to a multitude of virtual products, all in one digital location.
The partnerships will offer tremendous distribution opportunities, with the potential to leverage over 400 wealth management firms with over 20 million investor accounts currently on InvestCloud’s global platform. InvestCloud has built the industry’s leading digital transformation platform with over $6 trillion in assets, and continues to invest in innovation of the financial sector with the development of the Financial Supermarket.
Why the Partnership is Significant
This partnership is significant because it offers innovative asset management distribution solutions that leverage InvestCloud’s Financial Supermarket. The FSM offers a centralized digital platform for wealth managers and advisors to access and manage their portfolios, while also providing access to a wide range of financial products, including alternative investment options.
This partnership is also significant because it represents a shift in the asset management industry towards digital transformation. By partnering with InvestCloud, AssetCo and Westwood will be able to access new markets and distribute their investment products more efficiently, while also gaining valuable data insights that can inform future product development and distribution strategies.
InvestCloud’s Financial Supermarket is a highly innovative approach to asset management distribution that has the potential to revolutionize the way financial products are distributed. By leveraging this technology, AssetCo and Westwood can expand their reach and connect with a broader audience of investors and advisors.
The Future of Asset Management Distribution
As the asset management industry continues to undergo digital transformation, we can expect to see more innovative solutions like the InvestCloud Financial Supermarket emerge. Digital platforms that offer centralized access to a wide range of financial products and data analytics capabilities are becoming increasingly important for wealth managers and advisors who want to efficiently manage their portfolios and provide their clients with access to the best investment options.
We can also expect to see more partnerships between asset managers and digital platforms, as firms look to leverage the latest technology to expand their reach and distribution capabilities. The asset management industry is changing rapidly, and firms that are able to adapt to these changes and embrace digital transformation will be well-positioned to succeed in the future.
InvestCloud’s partnerships with AssetCo and Westwood represent a significant shift in the asset management industry towards digital transformation. By leveraging the InvestCloud Financial Supermarket, AssetCo and Westwood can access new markets and distribute their investment products more efficiently, while also gaining valuable data insights that can inform future product development and distribution strategies.
As the asset management industry continues to undergo digital transformation, we can expect to see more innovative solutions like the InvestCloud Financial Supermarket emerge. These digital platforms will be critical for wealth managers and advisors who want to efficiently manage their portfolios and provide their clients with access to the best investment options.
Overall, this partnership is an exciting development for the asset management industry and is a sign of the changes to come as firms embrace digital transformation and seek to leverage the latest technology to stay competitive in an increasingly crowded market.
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