In Brazil alone, there are 45 million unbanked and 65 million financially underserved individuals who have an annual financial activity of more than U$154 billion / R$ 800 billion per year. These individuals are in need of financial services, including microcredit, but have limited options due to the complicated and bureaucratic processes of traditional banks. This is where Click Cash comes in – a mobile app that simplifies the process of personal unsecured lending to individuals in emerging economies.
Revolutionizing Personal Finance with BigData and Open Banking
Click Cash is a fintech startup based in São Paulo, Brazil, founded by Estonian entrepreneurs with 15+ years of experience in online lending in Europe. The key founders were also the founders of Amarbank in Indonesia in 2014, which made an IPO in January 2020. Click Cash uses BigData and Open Banking for a new approach to personal finance, enabling secure and reliable microcredit to financially underserved people. The app also provides financial education to help users make the best use of the new credit options that are now opening up to the general public.
Facilitating Microcredit with Cutting-Edge Technologies
Click Cash offers loans ranging from 100 USD to 1,000 USD, which can be paid back in up to 24 months. The application process is simple and can be completed within five minutes. The company works with other fintechs and traditional banks alike, using advanced technologies in data analytics and mobile security, such as facial recognition and device behavioral analytics. By analyzing financial history, Click Cash can run a full credit analysis in seconds and create personalized offers per user.
Growing Popularity in Brazil’s Competitive Fintech Landscape
Since its official launch in March 2020, Click Cash has gained a lot of popularity in Brazil. By May 2021, the app had over 460,000 downloads and reached the Top 5 in finance apps in Brazil. The app has received a 4+ star rating on the Google Play Store, indicating a high level of customer satisfaction.
Click Cash’s success in Brazil’s competitive fintech landscape can be attributed to its unique approach to personal finance. By simplifying the process of personal unsecured lending, Click Cash is providing an essential service to the unbanked and financially underserved population in Brazil. With its commitment to financial education and cutting-edge technology, Click Cash is helping to bridge the gap in financial inclusion and providing a platform for financial empowerment.
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