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Who Are Staffordshire’s Most Influential Insurance Startups in 2023?

Staffordshire, located in the West Midlands region of England, is teeming with innovative insurance companies that are making waves in the world of finance. Offering a diverse range of insurance products and services, these startups are changing the way people approach insurance. From innovators in risk management to companies specialising in niche insurance products, there’s a plethora of exciting startups operating in and around the Staffordshire area. This article will explore 15 of the most intriguing insurance startups that are currently making their mark on the Staffordshire business landscape.

There’s an increasing focus on specialized insurance, as innovative businesses realize that traditional insurance models don’t always cater to everyone’s needs. This has brought about a rise in disruptive startups who are using technology to simplify and enhance the insurance experience. These companies manage to strike a balance between making the insurance process more efficient and customer-friendly, without sacrificing the quality of their offerings.

Furthermore, Staffordshire’s insurance scene is not only about providing coverage for individuals and businesses. Several startups are leveraging technology to provide financial services or assist with fundraising and investments. In doing so, these companies are ushering in a new era of finance, where insurance, investment, risk management, and financial planning are increasingly interconnected. Following, we will explore some of these exciting startups.

Commercial Express

Commercial Express is an industry leader in commercial insurance and financial services. They strive to deliver tailored solutions that are flexible, reliable and competitively priced.

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Cedar Underwriting

Providing innovative solutions for insurance agents, Cedar Underwriting has established a significant presence in the finance, insurance, and risk management sectors.

Hunter & Co

Hunter & Co is a multi-service firm offering retirement planning, investments, and financial planning services. They’re committed to providing personalised and strategic financial solutions.

SBS Insurance

Specialising in household insurance claims services, SBS Insurance offers a personalised, efficient and comprehensive service designed to simplify the claims process.


Centrix is a comprehensive insurance company offering commercial, and property insurance services. They offer their clients personalised policies designed to meet their specific needs.

Element Hinton

Element Hinton, is an innovative company offering insurance and financial services. They are known for their professional, personalised services and a broad range of financial solution.

New Homes

New Homes are dedicated mortgage brokers who strive to find the most suitable mortgage deals for their clients across the UK.


Co-founded by Andrea DeBartolis and Ian Woodroffe, Easyfundraising is an e-commerce platform that enables its users to raise funds when they make online purchases.

Forces Mutual

Forces Mutual provides a wide range of financial services, including mortgages and insurance products, specifially dedicated to the armed forces and their families.

Tenet Mortgage Solutions

Tenet Mortgage Solutions is a financial firm offering mortgage advice, insurance, protection plans, and financial consulting services. They offer a personalised and comprehensive approach to finance.

Rycroft Associates

Specializing in credit insurance solutions and risk management services, Rycroft Associates provide tailored solutions based on the unique requirements of their clients.

Pink Home Loans

Pink Home Loans is a leading mortgage and insurance distribution company, offering a wide range of financial services.

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Centrepoint Insurance Services Ltd

Centrepoint Insurance Services is a distributor of buildings and contents and mortgage payment protection insurance. They offer tailored solutions that meet the needs of their customers.


Reich is a chartered insurance broker offering a vast range of insurance options including auto, health, life science, and property insurance.

Just Quote Me

Just Quote Me stand out for their ability to provide instant online business insurance quotes, facilitating the insurance process for multiple businesses.

Staffordshire’s insurance sector continues to thrive thanks to these startups. The region’s companies focus on innovation, personalized service and leveraging technology, all of which are vital for shadowing the growth of the financial sector in the 21st Century. It’ll be exciting to see what these innovative companies accomplish in the coming years.

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