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Who are North Yorkshire’s Game-Changing Insurance Startups in 2023?


North Yorkshire is home to a diverse range of insurance companies and startups that have been making significant strides in the industry. From digital platforms that provide software solutions for customer engagement to companies specialising in sectors such as auto insurance, commercial insurance, health care, and more, these entities have adapted to the dynamic needs of the market and leveraged technology to deliver high-quality services. This feature presents an exciting and innovative line-up of insurance companies based in North Yorkshire.

Each company has a unique approach in providing insurance services. In this digital age, technology plays a central role in most of the firms, enabling them to provide data-driven and customised insurance solutions. Besides this, there are also companies that specialise in specific sectors, addressing niche markets that require expert knowledge and skill.

This article provides insights into each company, their nature of business, and industry domain, with the objective of opening a window into the fascinating world of insurance services in North Yorkshire. Without further ado, let’s delve in.

Family First Financial Services

Family First Financial Services provides a wide range of services including insurance, advisory, retirement and investment planning services. They are experts in offering specialized services in the financial services and insurance industry.


Serving as a digital insurance platform, ManageMy offers digital customer engagement solutions and software solutions. Founded by Sean O’Connor, Sean Rowley, and Stephen Collins, it stands at the intersection of information technology, insurance, and software.

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NCI Vehicle Rescue plc

NCI Vehicle Rescue plc is an insurance company offering pet insurance, car insurance, and breakdown cover. They specialize in auto insurance and pet care insurance.

Rural Insurance Group

Providing agricultural, farm, and rural business insurance services, Rural Insurance Group focuses on offering commercial and property insurance.

Ethos Broking

Specialising in brokering and financial services, Ethos Broking serves as a financial service company. They exhibit proficiency in the insurance and service industry.


BIBU is an insurance solutions provider offering a wide range of policies written in plain English and backed up by excellent service. They operate across various sectors including finance, health insurance, horticulture, property insurance and more.


Wilby specializes in commercial insurance and risk management solutions for businesses and private individuals. They offer comprehensive insurance and risk management services for a perfect peace of mind.

Jigsaw Insurance

Jigsaw Insurance is an insurance broker providing breakdown recovery services. They offer financial services and insurance-related advisory owing to their expertise in the said fields.

The Risk Factor

The Risk Factor is a public sector insurance procurement consulting firm. They are renowned in the insurance industry for their qualitative services.

Richard Hartley Partnership

Richard Hartley Partnership is an insurance agency that specializes in adjusting house and claims experts. Offering services across consulting, insurance and professional services they engage with clients across the industry.


HMCA provides private medical cover for trade, professional and membership organisations. They exhibit proficiency across financial services, health care, hospitals and insurance.

Bravo Networks

Bravo Networks house two of the networks of regional brokers. They play a pivotal role in the finance, financial services and insurance industry.

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McClarrons Insurance

McClarrons Insurance is an insurance broker specializing in sectors like commercial, equine, farming, and care & social welfare. They showcase a prowess in commercial insurance, health care, insurance, property insurance and risk management.

ALA Insurance Brokers

ALA Insurance Brokers provides GAP insurance services for automobiles, cycle insurance, claims, and warranty insurance. They hold a significant place in auto insurance, consulting, financial services, insurance and risk management.

Skipton Building Society

Skipton Building Society is a member of the Building Societies Association in the United Kingdom. Founded by George Kendall, they serve the sectors of advice, association, insurance, non-profit and real estate.


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