Is This Fintech Disruptor the Solution for Turkic Expatriates in Turkey?

Key takeaways:

• Turan, a Fintech startup based in Turkey, is offering 360-degree financial services to the Turkic expatriates in their own language.
• The app aims to expand its services extensively to Turkic States such as Azerbaijan and Uzbekistan.
• Identifying a substantial demand for service in the native language, Turan has uniquely positioned itself in the Fintech industry.
• With further investment and development, Turan has the potential to completely transform the financial experiences of the Turkic diaspora throughout the world.

Every so often, a new Fintech startup comes along that not only disrupts, but seeks to transform the industry. Meet Turan. Based in Istanbul, Turan is a 360-degree financial application for people from the Turkic States living in Turkey. This digital platform provides fin-tech services in the Turkish language and its mission is to be the primary financial service provider for Turkish expatriates, which is a significant and mostly untapped market.

The founders behind Turan have recognized a substantive need for financial services that are easy to use and provided in the native Turkish language. Notably, a significant number of people from Turkic States such as Azerbaijan and Uzbekistan live in Turkey. Turan has smartly positioned itself to serve this substantial and growing audience, providing them with a unique, personalized financial management tool.

The differential factor for Turan lies in its primary focus – providing financial services in the Turkish language catering exclusively to the Turkic diaspora residing in Turkey. By doing so, Turan is filling a gaping void in the market, giving it a unique position in the Fintech world. The value proposition is simple but hugely impactful: providing a financial service platform in a language that the customers prefer and understand, ultimately enriching their user experience.

Moreover, Turan’s vision of extending its services to Turkic states such as Azerbaijan and Uzbekistan also differentiates the startup. By aiming to become a globally recognised brand, Turan will not only cement its position in the Fintech industry but also attract considerable interest from investors globally.

Turan’s unique mission and approach is a testament to the potential of the Fintech industry, with its promise of better usability via language being a game changer. If its forthcoming expansions and developments hold up, Turan could become the go-to financial management app for Turkic people living across the globe. By carving out this unique market niche, Turan has not only disrupted the Fintech world, but it has also paved the way for a more inclusive, global financial sector.

With the future looking bright, Turan is expected to carry on expanding its services and continue to serve its unique market. To stay updated with their journey, follow Turan on their social channels: Twitter, Facebook, and LinkedIn. Or visit their official website.