In recent years, the world has gone digital and this wave of digitalization has swept over every industry imaginable. One such industry is e-commerce which has been revolutionised by FinTech. One such company that promises to revolutionise the digital e-commerce landscape of Iraq is Simma. Found in Amman, Jordan, Simma labels itself as the gateway to the Iraqi digital market. Its goal is to leverage international brand demand, create a real use-case for end-consumers, and build upon that to forge the missing infrastructure to incorporate digital payments along the way.
In a market that is just transitioning into the digital space, Simma brings something new and innovative to the table. It creates a bridge between international brands and the Iraqi digital market, streamlining online transactions. This startup could effectively transform the financial landscape of Iraq by building the much-needed infrastructure for digital payments, a move that will certainly skyrocket online commerce in the area.
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Key takeaways:
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Simma is a Jordan-based startup aiming to revolutionise the Iraqi digital e-commerce landscape.
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Simma creates a real use-case for end consumers and builds much needed digital payment infrastructure in Iraq.
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Simma helps to bridge the gap between international brands and the Iraqi digital market.
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The startup promises significant transformation in the financial scenario of Iraq.
What sets Simma apart is its two-pronged approach. The company is not just opening avenues for digital payments in Iraq, but is also creating use cases. They are making digital payments a necessity for individuals, not just a choice. This strategy places end consumers at the heart of their efforts. This unique focus on end consumers and bridging gaps between businesses and their potential customers is where Simma’s strength lies.
Another differential for Simma is the fact that it is laying the foundation for integrating digital payments in a country where digital infrastructure is still in its early stages of development. Their work to fill this gap is what gives them an edge in the Iraqi digital market. By striving to streamline the process for potential e-commerce businesses, Simma is fostering new digital growth in Iraq and the Middle East.
As for the future of Simma and the industry it operates in, the prospects look promising. With rapid digitalization sweeping over the globe and businesses bargain for a piece of the online market, an infrastructure that makes digital payments accessible and easy is the need of the hour. Simma’s initiative in this arena positions it favourably in the Middle East market.
Simma has the potential to significantly impact Iraq’s e-commerce platform should digital payments gain widespread acceptance. Therefore, it is well-positioned to leverage the booming e-commerce industry while propelling Iraq’s digital market into the 21st century. Follow Simma on its journey through its website simma.io, and connect with them on Facebook and LinkedIn to stay up to date.
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