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Is Personalised Cashback the Next Big Trend in Open Banking Innovations?

Key Takeaways

  • Upside Saving is a platform that uses Intelligent Cashback as an API.
  • It helps connect retail brands with consumers by offering personalised cashback.
  • This London-based startup is a part of the Banking, Financial Services, FinTech, and Wealth Management industries.
  • Upside Saving’s technology allows retailers to deliver relevant offers to consumers via their banking apps, savings apps, and fan club apps.

Open Banking is revolutionising the way individuals and businesses transact and manage their finances. This transformation is being fuelled by a range of FinTech start-ups, one of the most notable being Upside Saving. Based in London, Upside Saving, has extensively leveraged Open Banking’s capabilities to personalise cashbacks for consumers. This has pegged them at the forefront of innovative customer-focused banking solutions and promises a potentially significant trend in financial technology.

The concept of personalised cashback has been gaining momentum. Upside Saving has capitalised on this by developing an open banking-enabled marketing platform which connects retail brands with consumers by offering personalised cashback. Their unique approach places them at the intersection of banking, financial services, digital marketing, and wealth management.

Distinguishing itself from the competition, Upside Saving elevates personalised cashback to an unprecedented level. It provides retailers the powerful capability to deliver cashback offers within consumers’ banking apps, savings apps, and other financial touchpoints. This approach transforms the traditional cashback model from a volume cashback platform to one that harnesses open banking data for bespoke offers. Upside’s robust technology, underpinned by its comprehensive spending data, offers retailers in-depth insight into consumers’ transaction history. This, in turn, enables retailers to deliver offers with surgical precision, enhancing effective consumer engagement.

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Partnerships with major retail brands such as Footlocker, Boohoo, and Zalando further highlight Upside Saving’s efficacy. This collaboration perfectly illustrates the company’s next-generation approach to harnessing customer’s transaction data, refining offer delivery, and elevating brand engagement strategies.

With open banking evolving at a breakneck pace, Upside Saving is certainly one to watch. The potential of personalised cashback in transforming customer experience is undeniable. Upside has positioned itself to be a pioneer of this transformative trend, with its unique blend of financial insight and technology. As the company continues to grow, we can anticipate a promising future for Upside and the wider industry.

Their current endeavours and prospective plans can be followed on their social media platforms on Twitter, Facebook, and LinkedIn. For a closer look at their services and offers, visit their website.

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