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Is E-commerce Age Verification the Secret to Safer Online Transactions?

Key Takeaways

  • VerifyMyAge, a London-based startup, is enhancing online transaction safety by providing robust age verification solutions.
  • Despite being established in 2019, the company has verified more than 1 million consumers and has over 400 merchants.
  • VerifyMyAge is planning to broaden their array of consumer authentication products under the brand name Nucleus, thereby cementing their position in the digital commerce space.

The advent of digital commerce has dramatically reshaped consumer habits. From groceries to high-value items, consumers are increasingly relying on online platforms for their retail needs. However, selling age-restricted products and services poses a unique challenge. Sellers need to verify that consumers are of the legal age to purchase these products. London based start-up, VerifyMyAge (VMA), is addressing this crucial requirement with its innovative solution in e-commerce age verification.

Established in 2019, VerifyMyAge was formed out of a need to provide fit-for-purpose age verification solutions available to online businesses. The company’s cutting-edge software tools have verified over a million consumers and serve more than 400 merchants, helping e-commerce businesses ensure they’re selling to age-appropriate customers.

Difference with VerifyMyAge

The strength of VerifyMyAge lies in its customer-centric approach and innovative technology. At its core, the focus is on providing a safe yet seamless shopping experience to the users. To achieve this, it leverages a variety of data sources and technological approaches to verify the age of the customers efficiently and accurately. The thorough verification process drastically reduces the chances of fraudulent transactions, thereby contributing to a safer online marketplace.

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Despite being a relatively young startup, VerifyMyAge has seen substantial growth with six-figure Monthly Recurring Revenue (MRR). Such a rapid growth trajectory is a testament to the effectiveness of their solutions and the market’s dire need for reliable age verification services.

Looking Ahead

With a global vision to empower consumers and businesses alike, VerifyMyAge is just getting started. Its future plans include building a suite of consumer authentication products that will be housed under one brand – Nucleus. This evolution will provide a comprehensive platform for businesses to securely transact on the web, thereby cementing VerifyMyAge’s remarkable reputation in the digital commerce space.

As e-commerce continues to become an integral part of our daily lives, companies like VerifyMyAge are paving the way for a safer online shopping experience. Connect with VerifyMyAge via their website and LinkedIn to stay updated on their journey.

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