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Is Digitising Lending the Future of Business Development and Growth?


  • Digitising lending is a growing trend with potential benefits for both businesses and investors.
  • Digital Investment is a lending platform that links private lenders with small and medium-sized enterprises (SMEs), improving their access to finance.
  • This startup differentiates itself through its digitised process and focus on real-economy projects.
  • The future of business development and growth may see an increasing digitisation of lending practices.

In the digitised era we currently reside in, more and more aspects of finance and business are moving online. Considering this, one question that has begun to permeate the business development environment is, “Is digitising lending the future of business development and growth?” In the context of this discussion, it would be remiss not to mention Digital Investment, a financing platform based in Modena, Emilia-Romagna, Italy, which links private lenders with growing businesses in need.

Digital Investment’s mission is fundamentally twofold. The platform aims to offer entrepreneurs the opportunity to finance their projects quickly and with a fully digitised process. In parallel, it offers investors the chance to use part of their capital in real-economy projects that are diverse and offer all-inclusive solutions – making it a potentially strong option for both parties.

Digital Investment differentiates itself from other lending platforms through its exceptional focus on digitisation and real-economy projects. The digital process simplifies what was traditionally a tedious and time-demanding process, accelerating the speed of project funding and growth. Additionally, the emphasis on real, tangible economy projects offers a diversification of investment options for lenders, apart from traditional investment channels.

Founders Luca Barbieri and Marco Vittorio Piras have combined their wisdom and innovative thinking to spearhead this initiative. Their hands-on approach ensures all projects are carefully selected and investors have a clear understanding of where their money is being put to work. The startup’s simple yet innovative model aims to change the way traditional lending functions.

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As businesses across the globe continue to grow and adapt in tandem with technology, the future of many industries, including business development and lending, could indeed be digitised. Digital Investment is already establishing itself as a frontrunner in the sector, suggesting that the potential for a paradigm shift towards a fully-digitised lending process is more than likely.

Stay connected with Digital Investment to learn more about their innovative work and watch as they continue to shape the future of the industry. Follow them on Facebook and LinkedIn.


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