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How Is Embedded Finance Revolutionising B2B Payments and Services Industry?

Key Takeaways:

  • Menta is revolutionising the B2B payments and services industry by offering integrated financial solutions.
  • Its SmartPOS payment system can easily be implemented in any business.
  • Menta’s platform allows for the integration of various financial services like bill payments, investments, and loyalty programs.
  • The startup was founded in 2021 and is currently based in Buenos Aires, Argentina.

As we delve into the realm of FinTech startups, Argentina-based company “Menta” is making significant strides in transforming the B2B payments and services industry. Disrupting traditional banking modules, Menta provides financial solutions embedded into the operational workflow of businesses, making transactions smoother and more efficient.

Founded in 2021 by Alejandro Quirno Lavalle, Virginia Folgueiro, and Santiago Lorenzo, Menta aims to unlock new revenue streams for B2B companies by institutionalising the integration of payments and financial services. Their platform is based on an open and collaborative approach, encouraging businesses to adopt a wide array of financial instruments that cater to their unique needs.

The driving force behind Menta’s unique position in the FinTech space is its commitment to providing tailored financial solutions. Menta stands out with their SmartPOS (Smart Point of Sale) system, a plug-and-play solution that businesses can integrate conveniently without major infrastructural overhaul. The versatility of Menta extends beyond simple payment solutions to include a plethora of options such as utility bill payments, credits, investments, crypto payments, and loyalty programs.

In addition to their expansive financial solutions, Menta fosters a culture of collaboration with businesses. Their open platform encourages companies to participate in the decision-making process, determining the financial services most suitable for their operational efficiencies. This approach, coupled with their range of offerings, positions Menta as a key player in revolutionising the B2B sector.

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As Menta continues to redefine the B2B payment landscape, the future of financial services appears increasingly integrated and convenient. With the FinTech industry growing at an unprecedented pace, Menta’s innovative approach to embedded and integrated financial services offers an optimistic outlook on the future of B2B payments and collaborations.

If the trajectory of Menta is any indicator, the financial services sector can anticipate significant advancements that far surpass traditional operational structures. You can find more about their innovative solutions on the company’s website or follow them on LinkedIn for updates.


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