Troutwood is a Pittsburgh-based financial planning and investment education software company that seeks to close the “Wealth Gap” by empowering individuals and institutions with the knowledge and tools to take control of their financial future. Founded out of Carnegie Mellon University’s Swartz Center for Entrepreneurship, Troutwood draws upon the founders’ deep experience in institutional finance, behavioral finance, financial literacy education, and EdTech to deliver a true “super-app” at the intersection of FinTech and EdTech.
Unique Approach to Personal Finance Education
Troutwood recognizes that personal finance is personal and that financial education should be accessible to all, regardless of their background. To achieve this goal, the company has developed proprietary AI and ML tools that can identify and understand each user’s unique persona and behavioral biases. By analyzing how individuals learn best and what factors influence their decision-making process, Troutwood is able to deliver personalized educational content that is tailored to the individual’s needs.
In addition to personalized content, Troutwood has also developed a proprietary “Finglish” learning module that breaks down complex financial concepts into bite-sized explainers that anyone can understand. This jargon-free approach to financial education has been well-received by users, particularly those who may not have a background in finance.
A Holistic Approach to Financial Well-Being
Troutwood’s approach to financial education extends beyond traditional personal finance topics like budgeting and investing. The company’s software also offers tools to help users explore career paths, set goals, and even find colleges and trade schools. This holistic approach to financial well-being is particularly valuable for students, who may be just starting to think about their future.
For non-student users, Troutwood’s software offers the ability to not only create a plan and learn about personal finance but also to monitor finances and track actual performance vs. plan benchmarks. Proprietary financial modeling, forecasting, and decision tools help users learn to maximize opportunities, avoid major money mistakes, stay accountable, and gain confidence.
Commitment to Ethics and Conflict-Free Advice
Troutwood is committed to being 100% conflict-free and providing ethical advice to its users. The company is not a broker-dealer or RIA and always puts users first. This alignment of interest and credibility is rare in the FinTech industry, and it is a testament to Troutwood’s commitment to empowering its users.
Troutwood also offers SaaS/Enterprise offerings to schools, non-profits, and corporations committed to advancing financial education and empowerment for their constituents or employees. This commitment to financial education is further evidenced by Troutwood’s experience in delivering more than 1,000 classroom visits and workshops all across the country.
Troutwood is a startup that is poised to make a significant impact on the financial education industry. By combining cutting-edge technology, deep institutional finance experience, and a commitment to ethics and conflict-free advice, Troutwood offers a unique and holistic approach to financial education that is accessible to all. With its proprietary AI and ML tools, personalized educational content, and jargon-free approach, Troutwood is well-positioned to help individuals and institutions take control of their financial future.
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