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Company Showcase: Saada – Revolutionizing Digital Sales and Payments via Messaging Platforms

Unlocking Business Potential with Automated Sales and Seamless Payments

In today’s rapidly evolving digital landscape, businesses are constantly seeking innovative ways to streamline their sales processes and enhance customer engagement. Enter Saada, a groundbreaking startup based in Nairobi, Kenya. Saada offers a comprehensive messaging and mobile money sales service, empowering businesses to automate sales and process payments seamlessly through popular messaging platforms and USSD. In this startup showcase, we will explore how Saada is revolutionizing the sales and payment landscape and driving digital transformation for businesses in Kenya and beyond.

Unleashing the Power of Conversational Commerce

Saada’s primary focus is to enable businesses to leverage the power of conversational commerce by integrating messaging platforms into their sales strategies. With Saada’s FLOW-Builder Microservice, businesses can effortlessly create USSD and Whatsapp Flows within minutes, eliminating the need for a technical team to develop the flow for them. This plug-and-play component ensures that businesses can quickly adapt their sales processes to meet the dynamic demands of the market.

Simplifying Integration Challenges

Integrating auxiliary service providers such as card payments, mobile money payments, insurance payments, or bill payments can often be a daunting task for businesses. Saada addresses this challenge with its Integration Microservice. Unlike traditional integration methods that require software development projects, Saada’s platform changes the paradigm by offering a configuration-based, user-friendly interface. This revolutionary approach ensures that businesses can seamlessly integrate diverse service providers with different integration protocols (such as SOAP, REST, XMLRPC) in a hassle-free manner.

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Enhancing the Customer Experience

Saada understands the significance of delivering a unified customer experience across multiple channels. By hosting a central repository and offering configuration-based customization, Saada ensures that any changes made to the services are instantly cascaded to all channels. This streamlined approach guarantees a consistent and personalized customer experience, irrespective of the chosen messaging platform or payment method.

Driving Digital Sales and Data Collection

With Saada, businesses can tap into the vast potential of digital sales and data collection. By automating sales processes and integrating various payment options, Saada empowers businesses to enhance their revenue streams and optimize their operations. Moreover, the platform enables businesses to gather valuable customer data, facilitating targeted marketing campaigns, personalized recommendations, and enhanced customer insights.


Saada is at the forefront of revolutionizing digital sales and payments in Kenya and beyond. By leveraging messaging platforms and USSD technology, the startup enables businesses to automate sales, streamline payments, and enhance customer engagement. With their FLOW-Builder Microservice and Integration Microservice, Saada empowers businesses to adapt swiftly to market demands and overcome integration challenges effortlessly. By delivering a unified customer experience and driving digital sales and data collection, Saada is poised to shape the future of commerce.

Website: https://www.saadabot.com/

Twitter: https://twitter.com/saadatechke

Facebook: https://web.facebook.com/saadatechke

LinkedIn: https://www.linkedin.com/company/26511056/admin/

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