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Company Showcase: Finstep – Empowering GenZ with Financial Education

The Hamburg-based startup making financial literacy fun and accessible for young people through an innovative mobile app

As the world becomes more complex, the need for financial literacy has become increasingly important. Yet, traditional financial education methods are often dull and unappealing, leaving many young people feeling intimidated and overwhelmed by the subject. This is where Finstep comes in, providing a fresh and engaging approach to financial education for GenZ through its mobile app. In this startup showcase, we’ll take a closer look at how Finstep is shaking up the financial education industry.

Revolutionizing Financial Education

Finstep’s mission is to help young people become financially literate so that they can achieve their personal goals. The startup’s app is designed to make learning about finances fun and interactive, using a blend of animated short videos, quizzes, and challenges. With the app, young people can learn practical financial skills that cover a range of topics, from earning extra money to understanding taxes and insurance. The content is presented in a clear and easy-to-understand way, making it accessible for all levels of financial literacy. The app’s user interface is designed to be engaging and intuitive, with bright and colorful visuals that will appeal to younger users. Finstep has taken inspiration from popular language-learning app Duolingo, and science explainer Kurzgesagt to create an innovative blend of education and entertainment that will keep users engaged and motivated.

Making Financial Education Accessible

Finstep’s app is accessible to anyone between the ages of 12 and 18, making it ideal for young people who are just starting to navigate the world of finance. The app is available on both iOS and Android devices, making it easy to download and use. The startup believes that financial education should be accessible to everyone, regardless of their background or financial situation.

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Rewarding Learning

To keep users motivated and engaged, Finstep has created a reward system that incentivizes learning. Users can earn points and badges for completing challenges and quizzes, and these can be redeemed for real-life rewards, such as vouchers for online stores. This not only makes learning about finance fun but also encourages users to put their newfound knowledge into practice.

Looking to the Future

Finstep has ambitious plans for the future, with a vision of becoming a central financial center for families. The startup plans to expand its educational offering to include financial products for young people, such as savings accounts and investment opportunities. By providing a range of financial products and services that are tailored to young people’s needs, Finstep aims to become the go-to platform for families looking to build their financial futures.


Finstep is a Hamburg-based startup that is revolutionizing financial education for young people through its innovative mobile app. By making learning about finances fun and engaging, Finstep is empowering GenZ to take control of their financial futures. With its unique approach to financial education and plans for expansion, Finstep is a company to watch in the coming years.

Website: https://finstep.de/

Twitter: https://twitter.com/finstep_de

Facebook: https://www.facebook.com/finstep.de

LinkedIn: https://www.linkedin.com/company/finstep-gmbh/

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