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Can Wildlife Art and Soundscapes Revolutionise Meditation Technology for Wellness?

Key Takeaways:

  • Where The Wild Love Is (WTWLI) is a unique meditation app that uses wildlife art and biodiverse soundscapes for relaxation.
  • The app aims to not only promote personal well-being but also biodiversity protection.
  • With over 100 animal sounds, it offers more than 9 hours of unique meditative music experiences.
  • Located in Amsterdam, the company is making waves in the broadcasting, healthcare, impact investing, music, social impact, and software industries.

Groundbreaking in the meditation technology market, Where The Wild Love Is (WTWLI) has carved out a distinctive niche for itself. It stands unique as the first and only meditation app that uses wildlife art and biodiverse soundscapes to promote relaxation. Founded by Elena Goldberg in Amsterdam, the company blends interests in broadcasting, healthcare, impact investing, social impact, and software, giving it a wide appeal and perspective. Its goal is to benefit both personal well-being and biodiversity protection, providing a dual approach to wellness that connects individuals to nature and encourages conservation efforts.

The WTWLI app has an impressive variety of over 100 real animal sounds, spread across more than 9 hours of unique meditative music experiences. It also boasts a collection of wildlife art, accentuating the auditory experience with visual stimulation. With specially designed mindfulness expeditions, the app offers unique journeys for sleeping, dreaming, and relaxing, thus catering to varying user needs and preferences.


The differentiation of WTWLI lies in its unique blend of auditory and visual elements. Whereas most meditation apps rely on generic sounds and imagery, WTWLI focuses on wildlife elements to provide a uniquely diverse and immersive experience. Each soundscape is carefully curated to take the user on a journey into the wild, fostering a deep connection with nature. This commitment to biodiversity and its integration into wellness routines sets WTWLI apart from its competitors.

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Furthermore, WTWLI is committed to social impact and biodiversity protection. This intersection of wellness and ecological activism is not frequently represented in the meditation app industry, making WTWLI a pioneering influence. It is actively harnessing the growing interest in mindfulness and wellness to promote environmental consciousness and conservation efforts, a truly unique selling proposition in the digital wellness space.


Looking towards the future, WTWLI is poised to redefine the parameters of the wellness app industry. As global awareness of the importance of mental health continues to grow, the potential market for innovative wellness apps is expanding. Given the unique selling proposition of WTWLI – promoting personal well-being and biodiversity protection – it is set to continue making waves in the industry. Furthermore, as environmental considerations, particularly biodiversity, grow in importance, WTWLI will increasingly resonate with users looking for a deeper, more meaningful connection to nature.

Find out more about Where The Wild Love Is on their website, or connect with them via their Twitter, Facebook, and Linkedin accounts.


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