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Can Innovative Fintech Trends Improve Financial Habits of College Students?

Key Takeaways:

  • Ostrich is an innovative app designed to aid college students in establishing good financial habits and building a solid financial foundation.
  • The fintech platform aims to ensure college students graduate with a good credit score and an emergency fund while leveraging the power of compound interest.
  • Ostrich’s unique approach to financial education through gamification sets them apart.
  • Strong potential for growth for Ostrich in the expanding fintech and financial education sectors.

Traditionally, learning about personal finance is not a priority for many college students and it’s not incorporated into standard curriculum. The resulting lack of financial acumen can lead to poor monetary decisions, and, in turn, financial instability. However, a rising fintech company, Ostrich, aims to change that. Positioned in the overlap between fintech and education, this startup addresses a substantial market need by integrating strategic financial management into the lives of college students.

Ostrich, headquartered in New York City, has developed an engaging financial habit-building app that encourages college students to make informed money decisions now and, in the future, helping them achieve a better life than their predecessors. The app aids in formulating a strong financial foundation, with an express goal of helping their users graduate with a minimum 700 credit score and an emergency fund, making the most out of compound interest.

There are several factors that separate Ostrich from other financial apps. The app is sold directly to colleges, universities, and other organizations, who then offer it as a service to students thus breaking the mold of traditional fintech business models. Further, Ostrich makes use of engaging elements of gamification to shed light on complex financial matters. In breaking down complicated finance topics into easy, digestible nuggets and making the learning process interactive, Ostrich effectively engages the demographic they operate in, encouraging consistent usage and direct application of the learning.

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Another noteworthy aspect is the success rate as 80% of Ostrich’s users are making progress towards their financial goals, with an average saving of $200 within the first 30 days. This type of success is a testament to the functionality and potency of the service.

In an increasingly digitalized economy, the potential for growth in the fintech sector is vast, and Ostrich is well-positioned to capitalize on this growth. Financial education, particularly for young adults, is anticipated to continue its trajectory of importance, providing opportunities for Ostrich to expand its reach and product offerings. The founders, Andrew Holliday and William Glass, are dedicated to their mission to help college students to graduate with a stable financial footing, empowering them to lead better lives than their predecessors.

To watch as this fintech startup continues to flourish and to stay up-to-date on their progress, follow Ostrich on their social channels – Twitter, Facebook, and LinkedIn.


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