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Are Fintech Innovations Leveling the Playing Field in Financial Services?

Key Takeaways:

  • Banks Best Rates operates in the rapidly evolving FinTech industry, providing financial scoring for institutions
  • Through strategic partnerships, it allows smaller community banks and other financial organizations to compete effectively with larger institutions
  • Its patent-pending technology provides a competitive advantage by facilitating improved financial services marketing and understanding of financial health
  • Fintech innovations such as those presented by Banks Best Rates are helping to level the playing field in financial services

In an era where consumers are seemingly overwhelmed by a plethora of financial choices, the fin-tech innovation, Banks Best Rates stands out for its concept and its ability to deliver on its promise. Established as a Tech Financial Organization by Susan Greifzu in Wentzville, Missouri, Banks Best Rates ventures into a revolutionary aspect of financial scoring. It provides ‘FICO’ scores for every financial institution, helping users to gain a deeper understanding of their banking and financial services options.

By providing intuitive calculators and reports along with original and curated editorial content, Banks Best Rates aims to guide and inform individuals while assisting them in their journey towards accomplishing their financial goals. The startup sits at the intersection of several industries including Financial Services, Fintech, Information Technology, Internet, Marketing, Social Media, and Software, targeting the potent power of data and digitalization to reshape the financial landscape.

One of the differentiating factors of Banks Best Rates is its strategic partnerships with organizations like Zillow, Mortech, Bankrate, and Service2Client, and many others. These alliances enhance its capability to allow community banks, credit unions, mortgage lenders, and other financial organizations to establish a competitive edge over their larger counterparts. Its patent-pending technology offers actionable insights and enables these institutions to improve their marketing tactics, augmenting their reach and capturing potential customers.

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Furthermore, by offering detailed reports and financial health assessments, Banks Best Rates hopes to create a sense of transparency within the financial services sector. This goes a long way in building trust with consumers, especially those cautious about dealing with smaller institutions. Thus, Banks Best Rates underlines the immense potential of Fintech innovations in bridging the gap between smaller institutions and their larger rivals within the financial services industry.

In concluding, the future of Banks Best Rates and similar Fintech startups appears to be promising. As more light is shed on the conspicuous inequality in the financial services sector, Fintech innovations are gradually levelling the playing field. Banks Best Rates exemplifies this shift, encouraging competition, fostering innovation, and empowering smaller institutions through its platform.

The finance industry is set for a seismic shift characterized by data-driven insights, transparency, and fair competition, predominantly spearheaded by Fintech innovators like Banks Best Rates. For more of their work and insights, visit their website, or follow them on Twitter and Facebook.


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